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Influencer Marketing Roundup
Influencer Marketing expert and Head of Marketing at Linqia, Keith Bendes breaks down the top stories in social media, influencer marketing and the broader creator economy.
Episodes
30 episodes
June 2025 Influencer Marketing Roundup
TikTok's quietly rolling out a new feature called Bulletin Boards, Instagram and TikTok are working on TV apps to compete with YouTube, YouTube announced a new feature called “open call” for brands to audition content from creators <...
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Season 3
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Episode 6
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15:48
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May 2025 Influencer Marketing Roundup
From the Upfronts and Newfronts, to major platform updates, to brand collabs that had us all talking - let's look back at the busy month of May in the world of influencer marketing and the creator economy
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Season 3
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Episode 5
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16:17
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April 2025 Influencer Marketing Roundup
Meta launched their CapCut competitor Edits to mixed reviews, YouTube celebrated their 20th anniversary with a slew of new features, and OpenAI is building its own social media network. This and much more from a busy April in the world of ...
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Season 3
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Episode 4
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20:56
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March 2025 Influencer Marketing Roundup
We are days away from the TikTok ban deadline, but that's not stopping the platform from releasing new features. Nor is Instagram or YouTube slowing down. Let's take a look at the top social stores, best brand influencer campaigns, and top repo...
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Season 3
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Episode 3
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17:00
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February 2025 Influencer Marketing Roundup
TikTok is back in the app stores, Instagram may release Reels as a separate app, and YouTube is officially watched more on TV's than phones. This and much more from a busy February in the world of influencer marketing and social media.
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Season 3
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Episode 2
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14:40
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January 2025 Influencer Marketing Roundup
From a 24 hour TikTok shutdown, to a slurry of Meta feature releases, to a look under the hood of the
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Season 3
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Episode 1
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16:06
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December 2024 Influencer Marketing Roundup
From the Supreme Court agreeing to take the TikTok case to Instagram launching trial reels, it was an action packed month in the world of social. Here are the top stories, best brand influencer activations and reports worth reading from Decembe...
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Season 2
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Episode 12
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11:09
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November 2024 Influencer Marketing Roundup
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's b...
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Season 2
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Episode 11
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13:21
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October 2024 Influencer Marketing Roundup
October brought a slew of social announcements including Digital Business Cards on Instagram, TikTok connecting creators and manufacturers to start brands on TikTok shop, YouTube testing AI powered comment reply suggestions, and more. Not to me...
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Season 2
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Episode 10
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13:19
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September 2024 Influencer Marketing Roundup
Google is now highlighting content creators as trusted sources in search results, TikTok introduced a new Delete and re-edit feature, Meta Unveils AI-Powered Video Avatars for Creators, and much more. These are the top stories in social media a...
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Season 2
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Episode 9
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14:33
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August 2025 Influencer Marketing Roundup
August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month of A...
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Season 2
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Episode 8
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15:05
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July 2024 Influencer Marketing Roundup
July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns and much more. So let's break down the top stor...
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Season 2
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Episode 7
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15:42
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June 2024 Influencer Marketing Roundup
June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best b...
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Season 2
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Episode 6
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17:06

May 2024 Influencer Marketing Roundup
May brought the Upfronts, Newfronts, a host of new Instagram features, 60 minute TikTok's and much more. We are breaking down the top stories in social media and influencer marketing, best brand influencer activations, and reports worth reading...
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Season 2
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Episode 5
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17:04

April 2024 Influencer Marketing Roundup
From President Biden's singing of the TikTok ban bill, Meta looking to help Instagram influencers create AI bot versions of themselves, and YouTube shopping getting a glow up with 4 big updates - we are breaking down all the top stories, ...
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Season 2
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Episode 4
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19:34

March 2024 Influencer Marketing Roundup
March was another busy month in the world of influencer marketing. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a question of ownership), to...
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Season 2
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Episode 3
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21:22

February 2024 Influencer Marketing Roundup
TikTok getting into photos, OpenAI announcing one of the biggest technology innovations in decades, epic Super Bowl creator collabs, and much more. These are the top social stories, standout brand influencer campaigns, and reports worth reading...
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Season 2
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Episode 2
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18:15

January 2024 Influencer Marketing Roundup
A viral 9 month cruise makes Atria Books a viral sensation, TikTok introduces 30 minute videos to compete with YouTube, Michael Cera roams the streets of New York with skin cleansers, and much more. These are the top social stories, standout br...
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Season 2
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Episode 1
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15:31

December 2023 Influencer Marketing Roundup
TikTok becomes the first non gaming app to reach $10B, Facebook ends its 55% ad revenue share program with creators, YouTube hides which channels get a cut of ad revenue, and much more from a busy month of December in the world of social media ...
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Season 1
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Episode 12
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14:46

November 2023 Influencer Marketing Roundup
From Amazon's partnership with Meta and Snap, to TikTok sunsetting their $2 billion dollar creator fund, it was another busy month for the social media platforms. Add to that a burnt car leading to a Stanley viral momen...
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Season 1
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Episode 11
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15:31

October 2023 Influencer Marketing Roundup
Instagram releases a slew of new features including collaborative carousel posts, YouTube's affiliate hub goes live, TikTok's "Out of Phone" offering makes waves, Snap introduces new creator/brand collaboration tools, Olapl...
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Season 1
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Episode 10
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19:00
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September 2023 Influencer Marketing Roundup
Ireland will offer the country's first degree in influencing, TikTok rolls out Shop to all US users, Youtube revealed a suit of new generative AI powered tools for creators at their "Made on YouTube" event, and much more from a busy month of Se...
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Season 1
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Episode 9
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20:23

August 2023 Influencer Marketing Roundup
Amazon faces backlash after $25 per video influencer offer, the Creators Guild of America launches to protect the rights of digital creators, and WeAre8 becomes yet another new social platform to hit the scene. This and much more as we break do...
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Season 1
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Episode 8
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23:27

July 2023 Influencer Marketing Roundup
From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading.
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Season 1
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Episode 7
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20:28

June 2023 Influencer Marketing Roundup
Elon challenges Zuck to a cage fight (yes that's real), Airbnb saves the day for Alix Earle and friends, Youtube drops thumbnail A/B testing, TikTok becomes a retailer, and so much more. These are the top stories in social media and influencer ...
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Season 1
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Episode 6
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23:48
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